Prof. Dr. Cengiz Yilmaz

Prof. Dr. Cengiz Yilmaz Overview

Dr. Cengiz Yılmaz is a distinguished academic with expertise in Marketing, Competitive Strategies, and Advanced Research Techniques. He graduated from Hacettepe University's Department of Business. He holds an MBA and Ph.D. in Marketing from Texas Tech University. His research focuses on marketing strategies, competition processes, customer relationships, and factors affecting firm performance, particularly for SMEs. Dr. Yılmaz has published books and received over 3,500 international citations for his work. He also provides consulting support to private companies, public institutions, political parties, and NGOs. As an invited keynote speaker, he discussed the New University Model and the societal contributions of universities at the Times Higher Education 2018 Summit. In May 2021, he was appointed as the Rector of AGÜ after serving as a faculty member at İzmir Institute of Technology.